CAMPUS | APR. 19, 2023
Ladies Of Quad Social Club Bring Fenty Beauty to Campus
PHOTO COURTESY OF INSTAGRAM
BY MADELEINE HALE
The Ladies of the Quad Social Club partnered with none other than Fenty Beauty to promote the beauty brand’s new HellaThicc Mascara on campus on Friday, March 31. As early as 9 a.m. on Friday, students lined up around the Armour J. Blackburn Center anxiously waiting to get their hands on the free samples Fenty had brought and experience a turn inside of their Shade Match truck.
Janiah Walker, a sophomore art major who currently serves on LOQ’s Executive Board as the Public Relations Chair explained what went into planning an event with RiRi’s brand.
Walker shared that the Fenty Beauty team actually reached out to them 2-3 weeks prior to the event. “We were very excited because who doesn't want to work with them (Fenty Beauty),” said Walker. Immediately after their team contacted LOQ, the E-Board began planning. She described it as a “quick but doable turnaround” with only 2 weeks to put everything together.
Members of the social club were asked to distribute around 200 samples of the new mascara as well as post content, preferably TikToks, to boost engagement using hashtags chosen by Fenty. To encourage girls to post as many videos as possible, Fenty even offered prizes to whoever was able to gain the most views on their videos.
The day prior to the event, Fenty’s team sent a Shade Match truck to park outside of Blackburn right next to where LOQ set up their display. The truck allowed students to receive their perfect match in Fenty products and test various products. Walker recalled her table running out of samples only 30 minutes into the pop-up saying the event “went perfect.”
Recently, Fenty Beauty has highlighted and partnered with many HBCUs across the country including Howard, Spelman, and FAMU.
“Fenty Beauty is really smart for partnering with HBCUs,” says Walker. She pointed out that students at HBCUs are notably very active on social media. She noted how it's a genius business decision to collaborate with students that have a strong presence online and are passionate about Fenty’s brand and message.
According to Walker, brands reach out all the time for collaborations that LOQ does not always agree to do. But Fenty’s mission to promote inclusivity and creativity made the girls more than eager to partner with them.
“Being on the yard with signs and engaging with students was a beautiful experience with a beautiful brand. I love the purpose of Fenty Beauty and being able to partner with them as an org I love was very special to me,” recounts Walker.